CDP Buyer's GUIDE
Find the best CDP for you
Download this guide to explore customer data platforms (CDPs) and find one that aligns with your 2025 goals.
Trusted by current and future Fortune 500 brands
What's included
Your step-by-step guide to selecting a CDP
.png){kind=icon}
3 types of CDPs
How different types of customer data platforms enable different marketing outcomes and what to look for.
.png){kind=icon}
CDPs vs other tools
How CDPs differ from other marketing and analytics tools and also how they play with cloud data warehouses.
.png){kind=icon}
The right fit
How to choose the right CDP for your goals and how to navigate the evaluation process.
WHY SIMON DATA
“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”
Read more
Ash Fisher
Head of Technology at ASOS
Read more
“The power really comes from the simple fact that Simon sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”
Read more
Brendan Hastings
SVP of Engineering and Digital Product at Thinx
Read more
“Simon Data allows us to really follow the members on their journey from initial discovery and planning of their vacation, all the way through to showing intent and booking. In every place we’ve put personalized content, they vastly outperform the previous content.”
Read more
Brian Lomonico
VP of Global CRM at Travel + Leisure Co.
Read more
See why over 1000 marketers trust this guide to find the right CDP
Get the guide