Simon Data Strengthens Offering with Partner Program Launch

Last year, a study from MIT shared that only 13% of organizations are able to deliver on their data strategy. At Simon, our goal is to allow marketers to do just this: easily access data for creating unique personalized customer experiences across channels. Customers today are interacting with brands on a growing number of channels. As a result, this makes data activation for marketing teams even more challenging. A first step towards helping marketers see ROI from their data strategy is implementing and having access to tools and teams that can seamlessly integrate and work collaboratively. Above all, that is what our Partner Program is here to provide.

Introducing the Simon Data Partner Program

Formally launched today, the Simon Data Partner Program’s mission is to deliver superior customer experiences and business outcomes by streamlining marketing efforts that accelerate time to value. Coordinated with the premier functionality of strategically chosen partners, customers like ASOS, JetBlue, Equinox and Vivino see the returns of best-in-class solutions.

With cross-functional support real and tangible success stories include:

• A connected network of more than 30 elite partners
• 30% email conversion rate increases, 15% increases in digital ROAS, and $159k in increased website revenue from customers reaping the benefits of the Simon platform and network of native partner integrations (Forrester TEI study)
• A doubled-down commitment to our customers and partners through an expanded team of dedicated partner managers and customer success representatives
• Ongoing collaboration through partner events, enablement, and training to ensure the ongoing success of our customers
• Increased investment in product development and native channel integrations

Defining the Value Add

“Our partnerships allow us to deliver the most value to our clients and in turn their customers,” says Sharice Siegel, VP of Partnerships at Simon Data. “Working with top tech companies like Snowflake, FullContact, and Attentive gives our customers the competitive edge in creating customized and creative solutions. And our relationships with agency partners like Mammoth Growth, Scalero, Brooklyn Data Co, and Power Digital mean our clients’ goals are always at the forefront of everything we do.”

Our platform integrates directly to data warehouses and complex data sources, merging the worlds of historical and real-time data. This centralization of data makes it more accessible to marketing teams to be able to easily build cross-channel journeys using today’s marketing tools without reliance on technical teams. By aligning with partners, Simon ensures customers are seeing maximum returns from their data – from ingestion, collection and organization, through to implementation in omnichannel campaigns across tools like Braze, Salesforce, Attentive, and Dynamic Yield.

Looking Ahead with the Partner Program

Looking ahead, the Simon Partner Program continues our commitment to partners in collaboration, product roadmap decisions, and go-to-market efforts. With an impressive stable of both Premier and Standard Partners for agencies and technology vendors, our customers will continue to reap the benefits from working with the best.

Learn more about Simon’s Partner Program here.

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