Simon vs Salesforce
Learn why Simon is the CDP of choice by data and marketing teams.
Marketing-friendly application
Simon is designed for marketing teams, with intuitive, no-code segmentation, and tools to supercharge your marketing outcomes including multi-channel orchestration, experimentation, and predictive and identity modeling. Salesforce Marketing Cloud (SFMC) has limited segmentation capabilities and often requires engineering resources to pull specific audience data.
Fully Snowflake connected
Simon is built on Snowflake architecture and with a Connected deployment, you can enjoy faster implementation, lower latency, and zero data replication. Data teams get the composability they need, while marketing teams benefit from a no-code segmentation UI that’s built with their workflows in mind.
Composable architecture
Simon’s composable architecture enables you to customize your CDP with add-on capabilities and integrate with a variety of tools and data sources. Salesforce Data Cloud (formerly named Customer Data Platform) has limited compatibility with tools and data sources outside of the Salesforce ecosystem. Even within the Salesforce ecosystem, data is siloed and can result in more data and engineering work to maintain ETL processes.
Simon is the only connected CDP built for marketers
Connected
Build-your-own
Comprehensive marketer workflow
Decentralized
1. Composable
2. Build-your-own
3. Comprehensive marketer workflow
4. Decentralized
For Marketing Teams
Unified customer profiles
✅
Data Cloud (Formerly named CDP) is incomplete and poorly integrated, even within the Salesforce ecosystem
Marketing-friendly application
✅
SFMC’s UI is not intuitive and not marketer-friendly
Dynamic content
✅
❌
No-code segmentation
✅
Limited and difficult to navigate with SFMC
Advanced personalization
✅
Limited and difficult to navigate with SFMC
Identity
Robust identity solutions designed to increase revenue
Hosts an identity graph, however it can’t match unauthenticated web visitors to known customers
Predictive analytics
Five out-of-the-box models to predict customer behaviors and personalize campaigns
Limited and difficult to navigate with SFMC
Journey orchestration
Multichannel orchestration and a drag and drop journey builder
Limited and difficult to navigate with SFMC
Experimentation
A/B & multivariate experimentation across channels and campaigns
Limited and difficult to navigate with SFMC
Reporting
Complete, in-platform reporting, and campaign data sharing back to your CDW
Limited and difficult to navigate with SFMC
For Data Teams
Bidirectional data sharing
✅
❌
Integrations
70+
Doesn't integrate well with tools outside of the Salesforce ecosystem
Latency
Minutes with a Connected deployment
Hourly
Deployments
Connected deployment for Snowflake customers, & flexible deployment for any CDW
No Connected deployment
Implementation
Low lift
Heavy lift
Security
Inherited CDW security through a Connected deployment
Without a Connected deployment, data replication may introduce security risks
Pricing
Pricing methodology
Packaged approach with select add-ons ensures we’re solving for marketing ROI
Expensive, with Segmentation and Activation credits available as add-ons
Support
Customer support
✅
Long wait times, inconsistent service
Customer success manager
✅
✅
Email deliverability services
✅
✅
Strategic advisory
✅
Refers to extensive Consulting Firm Partnerships
Solutioning
✅
Refers to extensive Consulting Firm Partnerships
.webp)
