Overcoming Your [Ecommerce] Abandonment Issues

Today’s marketers can access all the latest technologies, like CDPs and cross-channel engagement platforms, that make creating and delivering abandonment messages to critical customers easier than ever. These newer entrants in marketing technology promise to stretch messaging possibilities to create complex, fluid experiences.

This can be both empowering and overwhelming. If harnessed appropriately, this technology can make a world of difference to the core metrics that define success for both marketing and the broader brand.

To get those results, it won’t be enough just to launch and hope for the best. This is a perfect recipe for overworked teams that lack control and a clear picture of their impact.

As teams look to deploy a high-return abandonment strategy, they should approach it methodically. In this guide, you’ll learn the ins and outs of implementing ‌a successful customer abandonment strategy, including:

• When and how to implement the right abandonment strategy for your marketing team
• Ensuring you’re collecting the right data
• Activating tailored and targeted marketing campaigns
• Delivering a personalized customer experience
• The metrics and tools you need to succeed