2025 CDP Buyer's Guide

The easiest path to growing
customer lifetime value

Simon Data is more than a CDP—we give marketers the data, technology, and expert resources they need to stop guessing and start delivering what customers want.

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Trusted by current and future Fortune 500 brands

ASOS
Travel Leisure
Mattress Firm
WeWork
Bark
Resy
Spanx
1800 Flowers
Equinox
The Farmer's Dog
Thinx
Catch Co
Away
Lulus
Tecovas
Harman

True customer marketing impact is built on more than just technology

Simon Data combines next-generation technology and AI with strategic expertise to build 1:1 customer relationships that drive sustainable growth.

Easy access to all customer data

Unify customer data from your cloud data warehouse and all other sources so you can better understand customers and power 1:1 customer marketing.

Single customer view
Actionable customer insights
Identity resolution

Workflows built for customer marketing

Create precise audiences and sync them to your marketing channels in real time so you can focus on optimizing campaigns, not shipping them.

No-code UI
Real-time data syncs
Embedded AI

Personalization across all touchpoints

Design unique and memorable experiences through the customer journey, seamlessly integrated across all your marketing and advertising channels.

Advanced segmentation
Predictive models
Real-time personalization

End-to-end support focused 
on driving CLV

Start with Simon at any stage of your customer data and marketing journey, with any tech stack, and get expert support to ensure your success.

Data readiness services
Campaign strategists
White-glove support

Integrate with 70+ of the most popular data and marketing tools

The Trade Desk
Google Ads
Meta
Iterable
Amazon Redshift
Nosto
Zendesk
Klaviyo
TikTok
Shopify
Attentive
Salesforce CRM
Braze
Snowflake
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“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”
Ash Fisher
Head of Technology at ASOS
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“The power really comes from the simple fact that Simon sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”
Brendan Hastings
SVP of Engineering and Digital Product at Thinx
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“Simon Data has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”
Adrian Evans
Director of Retention & Lifecycle at The Farmer’s Dog
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Top rated by customers, analysts, and industry leaders

2025
Modern Marketing Data Stack 2025
Leader in Customer Data Platforms
2024
Enterprise Leader. Americas.
G2 CDP Leader with Over 140 5-Star Reviews
2023
Simon Data. Powered by Snowflake. Partner of the year 2023
Powered by Snowflake Partner of the Year 2023
2023
Gartner Cool Vendor in Multichannel Marketing