Data & Technology

Composable data architecture for marketing outcomes

Built on Snowflake, Simon Data closes the gap between your cloud data warehouse and your marketing team.

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Trusted by current and future Fortune 500 brands

ASOS
Travel Leisure
Mattress Firm
WeWork
Bark
Resy
Spanx
1800 Flowers
The Farmer's Dog
Thinx
Catch Co
Away
Lulus
Wyndham Destinations
Vimeo

Engineered for marketing teams by Ph.D. data scientists

Lean into your data investments to power modern marketing strategies,
increase data utility across your business, and save time and money on resources.

Zero copy architecture

Keep Snowflake as your single source of truth by activating data within Snowflake and without data replication.

Flexible deployment

Implement a CDP that works with your current and future data architecture.

Marketing-friendly application

Empower your marketing team with the data and tools they need to better drive marketing outcomes.

Resource-efficient workflows

Free up more time to work on more complex data problems rather than endless SQL queries.

Managed vs Connected deployment

How it works:

Data is replicated from your cloud data warehouse into Simon’s Snowflake and the Simon CDP runs directly from Simon’s Snowflake.

A managed deployment is best for:

Businesses that use a cloud data warehouse (CDW) that isn’t Snowflake (e.g. Redshift, BigQuery).

Connected Deployment

How it works:

The Simon CDP runs directly on your Snowflake instance rather than Simon’s Snowflake. This allows you to activate customer data with zero data replication and lower latency.

A connected deployment is best for:

Businesses that use Snowflake and have clean and highly structured Snowflake data that’s ready for marketing segmentation and activation.

Compare deployments

Features
Managed
Connected
Schemaless integration
Bidirectional data sharing
No-code, marketer-friendly application
More utility of data across the business
Compatible with any data infrastructure
Snowflake Customers
Inherited Snowflake security and governance
No data replication = No 2nd source of truth
More control of data access & operations
Zero ETL  provides higher uptime
Faster deployment (just weeks!)
Low latency
Less than one hour
Minutes!
Lower platform cost

Integrate with other data warehouses and 70+ tools

Not a Snowflake customer? Although Simon is built on Snowflake, the Simon CDP integrates
with all cloud data warehouses, plus your other data and marketing tools

Emarsys
PostgreSQL
AWS
Azure
BigQuery
LiveRamp
Iterable
Amazon Redshift
Zendesk
Klaviyo
Shopify
Salesforce CRM
See all integrations
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“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”
Ash Fisher
Head of Technology at ASOS
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“The power really comes from the simple fact that Simon sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”
Brendan Hastings
SVP of Engineering and Digital Product at Thinx
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“Simon Data has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”
Adrian Evans
Director of Retention & Lifecycle at The Farmer’s Dog
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