Simon Data + Braze

Simon Data proudly partners with Braze to bring more data, precision, creativity, and control to your
Mobile App, Email, SMS, and WhatsApp strategies than ever before.

Simon unifies customer data from all your data sources and channels, including modern data warehouses such as Snowflake, to create complete 360° customer profiles along with relevant non-customer data.

With this complete set of data at your fingertips, you can create highly granular segments in Simon and activate them with Braze’s Canvas, Campaign, and AI capabilities to drive more conversions and revenue.

Trusted by customer marketing teams at

ASOS
Venmo
Bombas
Equinox

What's possible with Simon + Braze

Leverage the power of a CDP alongside Braze to better understand customers and deliver highly personalized experiences across the lifecycle.

Personalize using customer 360 profiles

Build granular segments in Simon using complete customer data and sync them to Braze for enhanced personalization.

Manage data point consumption

Save on Braze consumption and avoid overages by syncing only the necessary properties and events to Braze.

Orchestrate multi-channel Canvases

Trigger Braze Canvases and Campaigns from Simon as one-time, recurring, or event-triggered.

Enhance paid media audiences

Use Braze engagement data plus other data centralized in Simon for better targeting, lookalikes, and suppression.

Increase abandonment reach and revenue

Match anonymous website activity with known customer profiles for enhanced abandonment campaigns in Braze.

Drive engagement with real-time content

Increase customer engagement and conversions by ensuring messages contain up-to-date content at send time.

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"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."
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Steven Mastrocola
Senior Director, Audience Marketing
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"With Simon and our partners in place, BARK can launch a new product, develop a target audience for that product using our customer data and CDP, then watch how sales perform and iterate as necessary."
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Kristen Elmer
Sr. Director of eCommerce Sales
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“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”
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Ash Fisher
Head of Technology at ASOS
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Get started with Braze + Simon Data

Let us take care of the data groundwork so you can focus on driving results. Unlock the integration for free, plus:
  • Customer 360° profiles built in Snowflake and easily accessible in the Simon CDP for hyper-segmentation.
  • Custom attribute framework to power campaigns based on CLV, purchase frequency, engagement, and more.
  • Deep audience and campaign insights, seamlessly routed back into Snowflake for future segmentation.
Talk to sales to get started