Simon vs Segment
Learn why Simon is the CDP of choice by data and marketing teams.
Marketing-friendly application
Simon is designed for marketing teams and marketing outcomes, whereas Segment is primarily an integration tool designed for data and engineering teams. Simon provides intuitive, no-code segmentation, and tools to supercharge marketing outcomes including multi-channel orchestration, experimentation, and predictive and identity modeling.
Fully Snowflake connected
Simon is built on Snowflake architecture and with a Connected deployment, you can enjoy faster implementation, lower latency, and zero data replication. Data teams get the composability they need, while marketing teams benefit from a no-code segmentation UI that’s built with their workflows in mind.
Low implementation lift
Simon offers a lower implementation lift for new customers, while customer data infrastructure (CDI) tools like Segment require heavy technical resources to implement and ongoing maintenance and support. With Simon, get hands-on support from a full team of technical and account specialists that enable the fastest and easiest path to running campaigns.
Simon is the only connected CDP built for marketers
Connected
Build-your-own
Comprehensive marketer workflow
Decentralized
1. Composable
2. Build-your-own
3. Comprehensive marketer workflow
4. Decentralized
For Marketing Teams
Unified customer profiles
✅
✅
Marketing-friendly application
✅
❌
Dynamic content
✅
❌
No-code segmentation
✅
Requires code and/or technical resources
Advanced personalization
✅
❌
Identity
Robust identity solutions designed to increase revenue
Hosts an identity graph, however it can’t match unauthenticated web visitors to known customers
Predictive analytics
Five out-of-the-box models to predict customer behaviors and personalize campaigns
❌
Journey orchestration
Multichannel orchestration and a drag and drop journey builder
Limited journey building with Engage
Experimentation
A/B & multivariate experimentation across channels and campaigns
Single channel experimentation
Reporting
Complete, in-platform reporting, and campaign data sharing back to your CDW
Limited reporting and outbound analytics integrations unless you build custom pipelines
For Data Teams
Bidirectional data sharing
✅
❌
Integrations
70+
200+
Compute limit
No limits on SQL queries
Hard limit of 25 MM rows and 25 columns
Deployments
Connected deployment for Snowflake customers, & flexible deployment for any CDW
No Connected deployment
Implementation
Low lift
Heavy lift
Security
Inherited CDW security through a Connected deployment
Without a Connected deployment, data replication may introduce security risks
Pricing
Pricing methodology
Packaged approach with select add-ons ensures we’re solving for marketing ROI
Based on monthly tracked users (MTUs)
Support
Customer success manager
✅
Available
Email deliverability services
✅
Available
Strategic advisory
✅
Available
Solutioning
✅
Available
