Simon vs Hightouch

Learn why Simon is the CDP of choice by data and marketing teams.

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Marketing-friendly application

Simon is designed for marketing teams and marketing outcomes, whereas Hightouch is primarily a tool designed for data and engineering teams. Simon provides intuitive, no-code segmentation, and tools to supercharge your marketing outcomes including multi-channel orchestration, experimentation, and predictive and identity modeling.

Fully Snowflake connected

‍Simon is built on Snowflake architecture and with a Connected deployment, you can enjoy faster implementation, lower latency, and zero data replication. Data teams get the composability they need, while marketing teams benefit from a no-code UI that’s built with their workflows in mind.

Low implementation lift

Simon offers a lower implementation lift for new customers, while reverse ETL tools like Hightouch require technical resources to implement and ongoing maintenance and support. With Simon, get hands-on support from a full team of technical and account specialists that enable the fastest and easiest path to running campaigns.

Simon is the only connected CDP built for marketers

Connected

Designed around your cloud data warehouse

Build-your-own

Requires other tools for CDP and heavy technical resources

Comprehensive marketer workflow

End to end functionality for marketers

Decentralized

End to end data pipelines that operate without dependencies

Reverse ETL: Hightouch, Census.
Connected CDP: Simon.
Tag Management CDPs: Twilio Segment.
Marketing Cloud CDPs: Salesforce, Adobe.

1. Composable

Designed around your cloud data infra & warehouse

2. Build-your-own

Requires other tools for CDP

3. Comprehensive marketer workflow

End to end functionality

4. Decentralized

End to end data pipelines that operate without dependencies

Compare Simon and Hightouch

“Our marketing team is more engaged with Simon Data than any other CDP in the past. As a small team, trying to do a massive amount of work, Simon streamlines their workflow.”

Matt Johnson

Director of Data & Analytics at Lulu’s

“The power really comes from the simple fact that Simon sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”

Brendan Hastings

SVP of Engineering and Digital Product at Thinx

“Huge shout-out to the Simon Data team for ensuring we were set up for success during the busiest time of the year. This was one of the smoothest Black Fridays we’ve ever had, and that is in part to you and all of your support!”

Josephine Tretheway

Senior Acquisition Associate at The Farmer’s Dog

"The customer success team is the best I've ever worked with - responsive, knowledgeable about our business, and as invested in our success as we are."

Julie Carney

Senior Marketing Manager at Catch Co.

“Simon Data's team is unparalleled. We switched from Salesforce Marketing Cloud and the customer service experience is night and day. Instead of submitting tickets and waiting for a response, we're in daily communication with their team, working together to solve problems. They feel like core members of our marketing team.”

Stephen B.