PERFORMANCE MARKETING
Get more from your first-party data with less wasted spend
Unlock the secret to delivering more targeted ad experiences and maximizing return on ad spend (ROAS)—without relying on third-party cookies.
Trusted by performance marketing teams
Launch paid campaigns faster
- Access all the data you need and create hyper-specific advertising segments in a no-code segment builder
- Sync segments in real time to every major digital advertising channel - No CSV uploads that become immediately out of date. No waiting on data teams to clean, combine, and transform data for marketing use.
Amplify your reach on paid channels
- Resolve customer identities so you can send larger audience segments to paid media channels
- Enrich customer profiles with incremental new identifiers (hashed emails and mobile ad IDs) to improve ad platform match rates.
Enhance targeting, suppression, and lookalikes
- Suppress product ads that match customers who have already purchased that product and target those customers with a complementary product
- Target customers who have not engaged with your email campaigns and suppress customers who frequently engage with your email marketing
- Create a lookalike audience of your most valuable customers (high LTV) and use this audience to reduce customer acquisition cost (CAC).
... and so much more!
“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”
“The power really comes from the simple fact that Simon sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”
“Simon Data has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”
