PERFORMANCE MARKETING

Get more from your first-party data with less wasted spend

Unlock the secret to delivering more targeted ad experiences and maximizing return on ad spend (ROAS)—without relying on third-party cookies.

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Trusted by performance marketing teams

Launch paid campaigns faster

Access all the data you need and create hyper-specific advertising segments in a no-code segment builder
Sync segments in real time to every major digital advertising channel - No CSV uploads that become immediately out of date. No waiting on data teams to clean, combine, and transform data for marketing use.

Amplify your reach on paid channels

Resolve customer identities so you can send larger audience segments to paid media channels
Enrich customer profiles with incremental new identifiers (hashed emails and mobile ad IDs) to improve ad platform match rates.

Enhance targeting, suppression, and lookalikes

Suppress product ads that match customers who have already purchased that product and target those customers with a complementary product
Target customers who have not engaged with your email campaigns and suppress customers who frequently engage with your email marketing
Create a lookalike audience of your most valuable customers (high LTV) and use this audience to reduce customer acquisition cost (CAC).

... and so much more!

Sync segments in real-time to your paid channels

See all integrations

"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

Steven Mastrocola

Senior Director, Audience Marketing

"With Simon and our partners in place, BARK can launch a new product, develop a target audience for that product using our customer data and CDP, then watch how sales perform and iterate as necessary."

Kristen Elmer

Sr. Director of eCommerce Sales

“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”

Ash Fisher

Head of Technology at ASOS