How Simon Data works with clients to implement the Simon CDP

Ever wish you could better understand and leverage your customer data? You're not alone. 

Marketers today are bombarded with customer and non-customer data from a million different places. It’s hard enough to see the forest through the trees, let alone create personalized experiences that resonate with your customers.

But this is where your martech stack can truly make or break your enterprise marketing team — and your bottom line. At Simon, we build a Customer Data Platform (CDP) that helps you see a complete picture of each customer so that you can see both the individual trees and the forest. 

No more data silos, no more guesswork. Just a unified view that lets you easily segment audiences, personalize campaigns, and orchestrate incredible multi-channel customer journeys — all from one central hub. 

But for our customers, the most overwhelming part of purchasing a CDP isn’t understanding the power of a CDP and a cloud data platform like Snowflake, convincing their bosses, or even conducting CDP research. 

It’s the CDP implementation process. That’s why we’re writing this blog post — so you can better understand how Simon sets all marketers up for success.

Getting started with the Simon CDP implementation process

We know starting a new platform can feel overwhelming. That's why we make the Simon implementation process smooth and collaborative. Here's what you can expect.

Chatting about your marketing goals and customer data

First things first: we'll chat about what you want to achieve. What are your marketing goals? What kind of data do you have? Do you have access to this data? What’s your current infrastructure?

This initial discovery phase helps us tailor the implementation to your specific needs. We'll also take a deep dive into your current data infrastructure to see how everything fits together. Here’s what we’ll focus on:

• Data sources: We identify all potential data sources like your data warehouse, CRM systems, email platforms, and e-commerce sites to ensure comprehensive data integration.
• Marketing goals: We discuss goals such as enhancing customer segmentation, improving personalization, and optimizing multi-channel campaigns.
• Identity discovery: We ensure a robust identity foundation by assessing how customer data is currently identified and linked across various sources, which is crucial for building unified customer profiles and gaining actionable insights.

Scoping and planning for CDP implementation

Next comes the detailed planning phase. Here's what we focus on:

• Integration scoping: We ensure existing integrations and capabilities meet your specific use cases.
• Detailed plan: We develop a tailored execution plan, prioritizing initial use cases based on effort and impact. This means getting high-impact, low-effort campaigns like abandoned cart recovery up and running quickly.

Building the foundation for data ingestion and identity resolution

With a clear plan in place, we begin by focusing on data ingestion and identity resolution.

• Data ingestion: We seamlessly integrate your data sources into Simon to ensure smooth data flow.
• Identity resolution: We help you consolidate data from different sources to create unified customer profiles, linking data points like email addresses, phone numbers, and purchase histories.

Modeling and quality insurance when it comes to your customer data

Once data ingestion is complete, we model your data.

• Data modeling: We organize and structure your data within the Simon CDP to prepare it for segmentation and campaign orchestration.
• Quality assurance: We conduct thorough quality checks to ensure data accuracy and completeness, providing reliable customer profiles and insights.

Building campaign logic and orchestration in your CDP

With your data ready, we’ll then set up your campaign logic.

• Campaign logic: We devise and implement the logic for your marketing campaigns within Simon, allowing for sophisticated segmentation and targeting.
• Multi-channel orchestration: We enable seamless orchestration of multi-channel customer journeys, ensuring consistent and personalized experiences across all touchpoints.

User training and onboarding for your marketing team

A successful CDP implementation goes beyond technical setup. Our implementation team provides resources to equip your marketing team for success:

• Training sessions: We provide comprehensive training that covers all aspects of Simon Data, from data integration to segmentation and multi-channel campaign orchestration.
• Documentation: We send over detailed documentation and user guides to serve as ongoing reference materials for your team.
• Support: We offer ongoing support to address any questions or issues as your team starts using the platform.

Testing and validating your Simon Data CDP

Before fully deploying Simon, we conduct extensive testing to ensure all integrations and configurations function correctly, including:

• Data validation: Checking data accuracy and completeness for reliable customer profiles.
• Functionality testing: Ensuring all features work as expected and meet your marketing needs.
• User Acceptance Testing (UAT): Allowing your team to test the system and provide feedback to ensure it aligns with their workflows and requirements.

Going live and optimizing Simon Data

Once everything is tested and validated, we go live with Simon Data! Post-launch, we focus on:

• Monitoring: We will continuously monitoring the system to ensure smooth and efficient operation.
• Feedback loop: We’ll gather feedback from your team to identify areas for improvement and adapt to evolving needs.
• Optimization: Our CDP implementation will make adjustments and optimizations based on real-world usage and performance data. Your account manager will work with you on a success plan to maximize your ROI from Simon.

A tailored CDP implementation journey with Simon

Implementing a CDP is a collaborative and streamlined process designed to fit your unique marketing needs. From initial consultation to post-launch optimization, the Simon team is dedicated to ensuring a smooth transition and empowering you to leverage your customer data effectively. 

With Simon Data, you'll be well on your way to managing customer relationships and orchestrating complex customer journeys with a more personalized, efficient, and impactful approach.

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