Marketers are drowning in data. Here's how Simon AI helps you use it.
I was sitting across from a CMO last week when she confessed something startling: "We have 15 million customer data points, and we absolutely have no time to use them."
That moment crystallized what I've been seeing for years. Marketers don’t need more data, they need more time to actually use it.
In my role as VP of Product at Simon Data, I've watched brilliant marketing teams slowly drown. They're trapped in a cycle of urgent but low-impact tasks: seasonal campaigns that feel rushed, lifecycle programs that never quite reach their full potential, and endless one-off promotions that consume their days.
Meanwhile, the insights that could transform their business remain locked in spreadsheets, tech, and dashboards nobody has time to analyze. The gold is definitely in their data, but who has the time to mine it when you're putting out fires all day?
The irony isn't lost on me: customer data continues to multiply exponentially across platforms, behaviors, and products. We call it "100x data" because that's what it feels like: a hundredfold increase in what we can know about each customer. The future belongs to teams that can harness this explosion of information to personalize at scale, but only if we can automate the process.
That's why automation has become my personal obsession at Simon.
Our roadmap is built around a simple truth: 100x data is only valuable if you can act on it effortlessly. We’re building Simon as the place where you understand your customers, but more importantly, where AI Agents do the heavy lifting you frankly shouldn’t have to do anymore. No more manual segmentation. No more endless tagging. No more painful syncing between systems.
Instead, Simon AI continuously discovers opportunities, syncs them to your activation channels, and lets you focus on what you went into marketing for in the first place: strategy and creativity.
The struggle is real (I've seen it firsthand)
Last month, our leadership team sat down with SeatGeek's CRM team. Their story resonated: they focus exclusively on top-tier concerts because they simply don't have the bandwidth for thousands of smaller shows. What happens? Their customers get generic recommendations when a local jazz night might be perfect for them.
Using Simon, they'll receive automated audience recommendations for every event nationwide, powered by rich data such as listening habits and even weather trends (because nobody wants to trek across town in the rain to see a band they only kind of like).
One of our retail customers shared a similar challenge with us: fashion trends now emerge weekly, not seasonally. Their team knows what's selling but can't manually connect those signals to emerging micro-trends like "eclectic grandpa" or "coastal cowgirl" (yes, those are real things my teenage niece explained to me).
Our platform will help them automatically detect these movements, map them to inventory, and personalize at the trend level, providing each customer with an experience that truly reflects their unique taste.
And, when we spoke with yet another one of our customers, they admitted they currently focus on top-selling categories, while long-tail products gather digital dust. Our approach will provide them with automated audiences across all categories, triggered by meaningful events—seasonal allergies kicking in, viral health trends taking off on TikTok, you name it.
Moving beyond basic triggers
This is our vision for what I call "moment-based marketing." We're moving beyond basic triggers like cart abandonment (which, let's be honest, everyone's doing) into a world where context drives connection, whether that's cultural moments, seasonal shifts, or product opportunities that would otherwise go unnoticed.
I'm most excited about making this effortless. Simon's AI agents proactively scan for opportunities, enrich channels with the right data, and recommend the next best campaigns without marketers having to lift a finger. Marketing that feels personal is because it actually is.
Simon’s mission isn't to give marketers more work to do. They're already overwhelmed. It's to give them time back. With automation and 100x data, we're unlocking growth potential that was previously inaccessible, all fueled by the moments that matter most to customers.
Because, at the end of the day, I believe the best marketing doesn't feel like marketing at all.
