Simon Data named a Leader in Snowflake’s 2025 Modern Marketing Data Stack report

We’re thrilled to announce that Simon Data, a leading Customer Data Platform (CDP) for enterprise marketing teams, has been recognized as a Leader in the CDP category in Snowflake’s 2025 Modern Marketing Data Stack report. 

As marketers navigate the rise of generative AI, the convergence of ad and martech, and growing privacy concerns, it’s more important than ever to have the right technology stack in place. Snowflake’s report highlights the essential technologies marketers leverage to build robust data and martech stacks today. 

By analyzing the usage patterns of approximately 9,800 customers, Snowflake identified 10 key categories that organizations prioritize when constructing their marketing data infrastructure. These categories include:

• Data integration & modeling
• Consent management
• Business intelligence
• Analytics & data capture
• Data enrichment & hygiene
• Identity & onboarding
• Customer Data Platforms
• Marketing & customer engagement
• Programmatic solutions
• Measurement & optimization

This recognition builds upon Simon Data’s previous success as a Leader in Snowflake’s 2024 Modern Marketing Data Stack report. 

"Being named a Leader in the Customer Data Platforms category for a second year is a testament to our team's hard work and dedication. We're proud to be recognized as a trusted partner for Snowflake and for businesses seeking to leverage the power of customer data,” said Jason Davis, CEO & Co-Founder of Simon Data.

Simon Data’s CDP empowers businesses to:

• Unify customer data: Break down data silos and create a single, unified view of every customer across all touchpoints
• Activate deeper customer insights: Gain a deeper understanding of customer behavior and preferences to drive smarter marketing decisions
• Deliver hyper-personalized experiences: Personalize every customer interaction across all channels, from marketing campaigns to customer service
• Optimize marketing ROI: Maximize marketing campaigns' return on investment (ROI) by delivering the right message to the right customer at the right time

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Since its recognition by Snowflake in 2023, Simon Data has continued to innovate and expand its CDP platform with hundreds of new features and functionalities, including:

• Advanced journey orchestration tools that help customers create impactful customer journeys across multiple channels
• AI-powered tools that help marketers create rich, personalized content within Simon Mail and other communication channels
• Enrich existing customer data with Match+ by syncing additional hashed emails (HEMs) and mobile ad IDs (MAIDs) from our identity graph providers, increasing match rates and optimizing ad spend

“Customer experience is the new battleground for brands, and Simon Data provides the foundation for companies to deliver exceptional experiences at every touchpoint,” said Jason. “We are committed to helping businesses leverage the power of customer data and technology to build stronger customer relationships and drive business growth.”

"We're thrilled to once again recognize Simon Data as a Leader in the Customer Data Platforms category,” said Denise Persson, Chief Marketing Officer at Snowflake. “Their commitment to helping marketers deliver personalized experiences aligns perfectly with Snowflake's mission to mobilize the world's data. Simon Data's CDP provides businesses the tools to extract maximum value from their customer data and deliver exceptional customer experiences."