A marketer's guide to cross-selling in the age of personalization
Help customers discover products they actually want — while increasing customer lifetime value
Most cross-selling fails because it focuses on products instead of customer needs. The classic "customers also bought" approach ignores what customers actually want — recommendations that anticipate their needs and enhance their experience.
This guide shows how leading brands are getting it right. You'll learn how they combine customer data with thoughtful execution to deliver recommendations that drive real results — and create genuine value for customers.
Inside this guide:
- Three proven cross-sell strategies used by leading brands like Nike, Stitch Fix, and Philips Hue
- Learn exactly when and how to present cross-sell recommendations for maximum impact
- Get the complete playbook for launching your cross-sell program, from initial pilot to full scale
Help customers discover products they actually want — while increasing customer lifetime value
Most cross-selling fails because it focuses on products instead of customer needs. The classic "customers also bought" approach ignores what customers actually want — recommendations that anticipate their needs and enhance their experience.
This guide shows how leading brands are getting it right. You'll learn how they combine customer data with thoughtful execution to deliver recommendations that drive real results — and create genuine value for customers.
Inside this guide:
- Three proven cross-sell strategies used by leading brands like Nike, Stitch Fix, and Philips Hue
- Learn exactly when and how to present cross-sell recommendations for maximum impact
- Get the complete playbook for launching your cross-sell program, from initial pilot to full scale