Optimizing Your Marketing Technology Stack

The second installment in a series on how to maximize the value of your marketing budget, we created this step-by-step guide to help marketing leaders think holistically about their technology stacks, demystify the complex web of marketing technologies, and get more value out of their technology investments.This report contains a series of guidelines, tools, and links to other Simon Data resources that can help guide understanding and decision-making in today’s enormous martech landscape, including:

• Stack evaluation guidelines to increase utilization and decrease technology expenses
• How to identify the missing connectors that prevent you from getting full value out of your investments
• How to evaluate new technology you're considering to ensure it fits seamlessly into your stack