Paid Media Playbook: Advanced B2C Strategies

It’s no secret: ad buying is becoming commoditized. The old-school “fire and forget” campaigns are oversaturating the ad market, leading to higher cost per clicks (CPCs) and cost per actions (CPAs).

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Marketing budgets are getting slashed due to large economic impacts, and companies are cautious about every ad dollar they spend. There are also big shifts in data privacy, making customers hyper-aware of the data they share and who they share it with.

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So to meet customers where demand is, marketers must focus on what they want to see from brands. Download this playbook to:

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• Unlock paid strategies and tactics for customer acquisition, retention, and reactivation, plus learn what traps to avoid.
• Learn how to create the most optimal lookalike, suppression, and retargeting audiences using a customer data platform (CDP).
• Enhance your paid media strategies with abandoned cart campaigns, product recommendations, and more.