Revolutionizing Retail Data Leadership Practices

The retail universe revolves around data, especially the link between browsers, shoppers, inventory, and operations. Integrating siloed data requires strong leadership to ensure proper data gathering, orchestration, handling, governance, and literacy. 

The benefits of getting data right? Better marketing, stronger merchandising, higher conversion, and more profitable operations.

Simon Data, in partnership with Ascendant Network, interviewed senior business leaders and data/analytics executives at large e-commerce and omnichannel retailers. The discussions focused on:

• Data leadership and how data governance, data management, and data literacy are currently handled in their organizations
• The role of technologies like AI and ML in data analysis
• How retailers can predict outcomes instead of relying on historical data 

Download this study to learn our key findings on the industry’s latest approaches to data and how it powers their customer marketing strategies.

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