Segmentation in 2025: Strategies, Tips, & Tools

Imagine a complete one-to-one experience for every customer, completely optimized and driven by every detail about that person— who they are, their interests, needs, and behaviors.

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This picture has long been a collective pipedream among marketers, and achieving it has been nearly impossible for many organizations.

At Simon Data, we define personalization as any experience that is delivered to a person based on known data about them. By that definition, personalization strategies can exist on a spectrum: they can be one-to-many, one-to-few, or one-to-one.

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In this guide, we’ll focus on one-to-few personalization strategies—and it all starts with segmentation. Download it now to take your customer experiences to a new level. It includes:

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• Step-by-step process for identifying your key customer segments and designing personalized experiences
• How to layer the right tools to make the best use of your customer data for segmentation and personalization
• What to consider when evaluating new technology that will level-up your personalization capabilities