How Self-Serve Segmentation Led to a 300x Boost in Engagement

The involvement required when data responsibilities are handed to marketing is, by necessity, as educational as it is functional. Essentially, you’re handing over a study guide on your customers’ demographics and behaviors to the people in charge of communicating to those very same customers. In this white paper, we will outline:

• The value of marketing-owned segmentation and personalization
• The requirements of such a system to be successful, and
• The incredible results one of our clients has gotten with their smart, aggressive segmentation