CDP Success Kit
Explore essential resources for CDP success: from building a business case to choosing the right solution and maximizing your investment.
Top 10 CDP use cases for business growth
See the possibilities with a CDP and how they can power the 1:1 personalized experiences your customers crave.
A comparative guide to enterprise CDPs
There are over 175 CDPs worldwide. Discover the top platforms and the key business cases they each excel in.
Making the most of your CDP: 4 common challenges & solutions
Uncover four common challenges that businesses often experience when first getting started with a CDP and how you can counteract them.
Activating identity resolution in CDPs
Fragmented data? Not anymore. See how identity resolution connects the customer data dots to power personalized campaigns.
AI-driven personalization with a CDP
Learn how AI-powered personalization boosts customer marketing by delivering tailored experiences that convert.
Act on predictive analytics for smarter marketing
Learn how to use predictive analytics to anticipate customer needs, make smarter decisions, and stay ahead of the competition.
Beyond the CDP: How Simon is revolutionizing customer marketing
CDPs alone won't cut it. See how Simon blends strategy, expertise, and technology to drive true customer marketing transformation.
Experience the ease of the Simon CDP
See Simon in action. Build a hyper-specific customer segment using data from various sources—all in an easy, no-code interface.
Travel + Leisure achieves 1:1 personalization
Discover how Travel + Leisure Co. overcame data silos and achieved 1:1 personalization at scale with Simon Data and Snowflake.
Snowflake recognizes Simon as a CDP leader
Simon Data has been recognized as a Leader in the CDP category in Snowflake’s 2025 Modern Marketing Data Stack report.
