Your ultimate CLTV growth hub

Turn one-time buyers into lifelong customers. Discover actionable strategies, real-world examples, and proven tactics to boost retention and customer lifetime value.

Strategies to boost purchase frequency and lifetime value

Discover proven customer segmentation strategies and best practices that drive repeat business and long-term loyalty.

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Blog

Building a winning customer loyalty program

Loyalty doesn’t just happen—it’s earned. Explore powerful ways to build experiences that turn customers into lifelong fans.

Blog

Building a Customer 360 to enhance personalization

Discover how a unified customer view helps you deliver personalized experiences that drive retention and long-term loyalty.

Blog

Push notifications that keep customers engaged

From reengaging dormant customers to driving repeat purchases, explore push notification strategies that deliver real results.

A guide to cross-selling in the age of personalization

Ditch the generic “customers also bought” approach. Learn how to recommend products that create real value and drive growth.

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Blog

Cross-sell strategies that work

Discover how leading brands drive incremental revenue with personalized product recommendations that feel like a natural fit.

Webinar

BARK's secret sauce for growing AOV

Get a behind the scenes look at how BARK tailors customer communications and how they generated $40MM in add-to-box revenue.

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Blog

5 key opportunities for marketers to cross-sell

Uncover five actionable ways to cross-sell products that your customers will love—without feeling pushy.

How to (actually) achieve 1:1 personalization in 2025

Forget one-size-fits-all. See how you can deliver deeply personal experiences to every customer—efficiently and at scale.

Blog

Act on predictive analytics for smarter marketing

Learn how to use predictive analytics to anticipate customer needs, make smarter decisions, and stay ahead of the competition.

Blog

How to drive the behaviors that reverse abandonment

Don’t let customers slip away. Explore strategies to proactively engage and inspire action to win back potential abandoners.

Case Study

Behind T+L's vacation recommendations model

Get an inside look at how Travel + Leisure recommends travel destinations by combining key datasets and intent signals.

Harness the power of behavioral data in a CDP

Learn how to capture and use customer behavioral data in your CDP to create timely, personalized experiences.

Blog

Smarter spending with the CLTV-CAC framework

Find the sweet spot between acquisition costs and customer lifetime value and maximize long-term growth.

Blog

Activating identity resolution in CDPs

Fragmented data? Not anymore. See how identity resolution connects the customer data dots to power personalized campaigns.

Blog

Translating customer insights into strategy

Learn how to translate insights into actionable marketing outcomes. Plus, steps you can take to foster a data-driven culture.

“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”

Ash Fisher

Head of Technology at ASOS