FullContact
FullContact is an industry-leading, strictly deterministic identity resolution provider. FullContact uses machine learning, applied graph theory and distributed computing to improve resolution across hundreds of millions of people with billions of identifiers. Together, we help brands increase reach and expand first-party data. By recognizing more people, marketers can more effectively target and message users, and grow their total potential revenue.
Learn more at https://www.fullcontact.com/.
Simon Data + Full Contact
Simon Data’s strategic partnership with FullContact comes together in Identity+, Simon’s native identity resolution product. FullContact’s identity resolution enables Simon Data to unify all pieces of fragmented customer, prospect, and user data to a real person. Together, Simon and Full Contact help marketers expand and improve the quality of their first-party data, then automate and activate it across marketing channels.
- Match anonymous website activity to known customer profiles.
- Increase revenue by identifying more anonymous traffic and following up with abandonment campaigns.
- Send larger audience segments to paid media channels for better lookalike modeling.
