LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. With groundbreaking leadership in consumer privacy, data ethics and enterprise identity, LiveRamp offers complete flexibility to collaborate wherever your data lives to support the widest range of data collaboration use cases - within organizations, between brands, and across our global network of premier partners. Hundreds of global innovators, from iconic consumer brands and tech giants to retailers, financial services, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
Learn more at https://liveramp.com/.
Simon Data + LiveRamp
Together, Simon Data and LiveRamp help brands build a consistent, unified identity framework for a comprehensive view of the customer enabling the ability to reach these authenticated audiences at scale to deliver personalized experiences everywhere it matters - across browsers, mobile devices and ConnectedTV (CTV).
Through this partnership, companies can build an enterprise identity infrastructure, with a unified view of the customer and leverage Simon Data’s robust segmentation and orchestration capabilities to build the most efficient and relevant engagement strategies.
Furthermore, brands are able to reach and engage with authenticated, scalable audiences across both marketing and advertising channels. This is achieved by utilizing a robust, privacy-focused identifier, essential for bridging the digital and marketing technology ecosystems. Through this collaboration, brands can maintain a consistent and effective engagement strategy, ensuring seamless interactions in an evolving digital landscape.
Integration
Brands that use Simon Data and Snowflake can benefit from and access LiveRamp’s native application and deliver their CDP data to their own instance to resolve PII or device based identifiers to LiveRamp’s RampID. With data pseudonymized to RampID, brands can conduct person-based measurement and analytics within their own environment, and action on key insights across various advertising channels directly from Snowflake via LiveRamp’s activation application.
