Fixing the mistakes you made going D2C during COVID

The pandemic forced many (if not all) brick and mortar brands to make the move to digital.

Some brands did it right. Others, not so much.

The biggest differentiator was in data and content.

Many of the organizations who weren’t fully accustomed to the digital world approached audience segmentation wrong. They did not delve fully into their data to understand who would actually use their online platforms.

Those who got it right knew who to market to, and most importantly, how to use the right content to do so.

This is one of the many things we discuss in this week’s episode of data unlocked. Simon Data CEO, Jason Davis, sits down with Mike Mothner, the founder and CEO of Wpromote.

Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote.

Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with proprietary technology to drive transformative growth for their clients.

They have worked with some of the biggest brand names in the world, such as Whirlpool, TransUnion, Frontier Airlines, and Jack Black Skincare.

In this episode, Mike and Jason discuss Wpromote’s work, what a winning digital marketing strategy needs, why brick and mortar brands should go digital, how the pandemic affected brick and mortar brands all around the world, and more.

Are you ready?

Let’s dive in.