Google vs ChatGPT: The future of SEO in the face of generative AI

In this week’s episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything.

Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo.

With its simple search box, Google simplified the process of finding information on the internet. Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxes that showcase the evolution of AI-driven search experiences.

The major question is whether AI will serve as an enhancement or a detriment to media and its models.

The narrative around SEO’s future becomes pertinent as ChatGPT and comparable technologies challenge Google’s traditional search methods. Generative AI is making the flaws of the Google search engine experience more apparent by providing alternatives that offer cleaner and more effective solutions.

The beauty of SEO lies in the ability to identify consumer demands and gaps in the market, allowing brands to respond with relevant content or products.

With generative AI training done on the same dataset as Google, a new approach to content generation and search experiences is imminent and promises huge disruption.

However, this leads to disintermediation in the distribution channel known as SEO. Brands might lose their visibility as AI answers lack the identity that Google’s ecosystem provides.

As generative AI continues to advance, the landscape of SEO and digital marketing is entering a transformative phase.

Brands and marketers will need to adapt their strategies to leverage the power of generative AI while also addressing the challenges it poses, such as maintaining brand visibility and identity in a changing search ecosystem.

This dynamic shift demands a holistic reevaluation of SEO techniques, content creation processes, and audience engagement strategies to thrive in an AI-augmented digital world.

Tune in to this insightful conversation to learn more!