How data can make your direct mail outreach more sustainable

Digital fatigue is alive and well.

This statement is especially true after the pandemic we’ve been through. We’ve been so connected to the world around us that now, we just want to unplug a bit.

And, whether you like it or not, this has an effect on your business.

In this day and age, digital marketing doesn’t cut it anymore. Everyone wants to disconnect a bit, and we need to get used to that.

One way we can change with the times and adapt is through direct mail marketing, which is exactly what we’ll be talking about today.

In this week’s episode of Data Unlocked, Jason sits down with Christina Louie Dyer, the Head of Social Impact & Sustainability of Lob and our very own Shela Wu, a Senior Data Analyst and the Chair of The Green Network at Simon Data.

Here is what you need to know about Lob: It’s a direct mail automation platform that simplifies workflows by automating the entire direct mail process with end-to-end analytics and campaign attribution.

In its client roster, you’ll find big international names such as Expedia, Twitter, and Booking.com.

As for Simon Data, well, you already know us, so there’s no need to reintroduce ourselves.

In this episode, Christina and Shela discuss what brands can do to offset their carbon footprint, how direct mail can be part of your overall marketing strategy, and more.

Ready to learn?

Let’s dive in.