How to put the PERSON back in personalization

This last year has seen a true transformation in the world of gen AI, thanks to the growing popularity of ChatGPT and other similar tools.

This, in turn, has completely changed the game for marketing industry early adopters who saw in AI the opportunity to optimize their work and increase productivity. 

Someone who’s fully embraced gen AI in the branding world is this week’s guest on the podcast.

^{“The benefits of gen AI are, number one, increasing human productivity, number two, optimizing operational efficiencies, and number three, enhancing customer experience and revenue.”
Lockie Andrews, Founder and CEO of Catalyst Consulting}

In this episode of Data Unlocked, Jason sits down with Lockie Andrews, Founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. 

With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.

For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency.

Their work focuses specifically on digital marketing, performance marketing, and performance branding.

In this episode, Lockie and Jason discuss the intersection of creativity, technology, and business strategy in the field of digital marketing and branding. They particularly focus on personalizing customer experiences and leveraging generative AI for effective marketing and operational efficiencies.

They also dive deep into Lockie’s experience building brands, specifically the small EU-based hair care brand RICH Hair Care as well as exploring a number of other topics across data, gen AI, and CDPs.

Want to learn more?

Then tune in now!