How to understand your customers better

As brands, the only way we can achieve success is if we understand our customers and our target audience better.

And that means asking and answering the right questions.

We need to understand how our customers think, feel, and behave. And to do so, we need to answer two important questions: ‘How?’ and ‘Why?’

Knowing the answers to these questions will help you not only read your customers’ minds, but offer them what they truly need and desire.

And to achieve that level of understanding, you have to use the right data, which brings us to this week’s guest…

In this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare.

Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she’s been with them ever since.

Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience.

The company’s AI-powered platform provides rich and contextual insight into customer behaviors, feelings, and intent, which enables their clients to build customer trust and scale their businesses.

In this episode, Lucie and Jason discuss the lifecycle of data, how to understand your customers better, Contentsquare’s work, and more.

Ready to learn more?

Let’s dive in.