Leveraging the power of data marketing

Twenty years ago, the book The One to One Future presented us with the idea that we could use this new thing called “The Internet” to market to people on an individualized basis.

Today, some would argue that the internet is the only way to market to consumers. And because of that, gathering and choosing the right data has become quintessential for every business that wants to grow.

Of course, this begs the question: Are you using that data the right way?

In this week’s episode of Data Unlocked, Jason sits down with Ryan Koonce, founder and CEO of Mammoth Growth, to discuss just that.

Ryan Koonce is a growth marketer and entrepreneur. He has spent his career working to leverage technology to maximize ROI for the many companies he’s worked with.

Today, he is the CEO of Mammoth Growth, a growth marketing agency that helps companies ask the right questions, use the right tools for their needs, and most importantly, extract and interpret the right data.

Mammoth Growth has worked with a number of big names, such as Doordash, TED, Netgear, Everlane, and Blue Apron.

Today, Ryan is here to discuss market trends, how to use the right data, testing best practices, and more.

Ready to learn more?

Let’s dive in!