Leveraging your data’s true potential

What data should you be using to measure how well your business is doing?

Well, it all depends on what metrics you care about. This means that in order to find your North Star, you need to go through all your data and decide what matters to you.

Is it sales numbers? Customer satisfaction? Brand loyalty? Or customer equity?

This is exactly what Jason discusses today.

In this week’s episode of Data Unlocked, he sits down with Allison Hartsoe, author of The Age of Customer Equity and founder and CEO of Ambition Data.

Here’s what you need to know about Allison: She started her career in the venture capital world, and that is what gave her the strategic knowledge she needed to drive a business.

Afterwards, Allison moved to work for a more tactical company that taught her everything she knows about digital analytics.

These experiences are what pushed her to start her own business, Ambition Data.

Ambition Data is a digital analytics and customer-focused consulting shop.

The company’s team has decades of experience leading data-driven growth and digital transformation for both Fortune 500 companies and startups.

They’ve worked with big names such as Dagne Dover, GSK, Kohler Co., Paul Fredrick, and more.

Today, Allison is here to discuss customer equity, how to derive effective customer metrics, pricing behavior, and more.

Want to learn more?

Listen to the episode above.