Taking a critical look at the ROI of direct mail and your channel mix

What do all customers want?

The answer is easy: They want to feel special, they want to feel catered to, and most importantly, they want to experience great service.

This is why personalizing your marketing strategy is a must for brands who want to leave a good impression and turn their one-time customers into loyal ones.

But how can you achieve that?

This is exactly what we tackle in today’s podcast.

In this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.

David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post. A number of big publications also interviewed him. Many of them you know; Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, and others.

Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.

Today, he is at the head of Handwrytten.

Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.

Used by major companies, Handwrytten is revolutionizing the way brands and people connect.

In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.

Are you ready?

Let’s dive in.