The effects of post-COVID digitization

Because of post-pandemic digitization, today’s consumers are more mobile-focused than ever, so how does your mobile data and engagement strategy need to adapt?

It’s no secret that the pandemic has completely changed the marketing industry. Brands had to digitize as quickly as possible to answer the demand of consumers.

Is this change permanent? Or is it just a blip in a system that’s already running like a well-oiled machine?

In this week’s episode of Data Unlocked, Jason sits down with Mike Herrick, SVP of Technology at Airship, to discuss just that.

For those not familiar with Airship, here’s what Mike had to say about it:

“Airship’s focus and work is on app experience.“

More specifically, the company helps brands master mobile app experiences. They have powered trillions of mobile app interactions for thousands of global brands, such as ASDA, GameStop, Vodafone, BBC, Ulta Beauty, and more.

So, it only makes sense that Mike, their SVP of Technology, is here with us today to discuss post-covid digitization and its effects on user behavior, what great mobile experiences look like, technology trends around personalization, the recent iOS changes, and more.

This was a riveting conversation, and we can’t wait for you to listen to it!

Well then, what are you waiting for?

Tune in to the episode above!