These 3 data stakeholders are the key to growing your business

Many don’t think much about the people and processes that affect data. They assume what’s important is the data itself and what it tells us.

Well, many would be wrong.

Data stakeholders are at the heart of good (or bad) data. From the people who collect the data to the processes they use to move it around, everything that touches your data affects it.

And that means that if the technology or processes used are not fast, efficient, and easy to understand, your data might be skewed. And that is what affects your numbers and your business’ growth.

So, how can we make sure that doesn’t happen?

This is the exact question we try to answer in the episode above.

In this week’s episode of Data Unlocked, Jason sits down with Chad Sanderson, the Head of Data Platform at Convoy.

Early in his career, Chad worked in big data with some well-known international names such as Microsoft, Subway, and Sephora.

For the last 3 years, Chad has been working in Convoy, a digital freight network (more on that in the episode) that focuses on owning the entire data pipeline for a complex freight life cycle. And that means everything, from events instrumentation to data storage to applications building.

Convoy has worked with leading enterprise brands like Unilever, P&G, and LG Electronics.

In this episode, Chad discusses the challenges around how data is applied. He also talks about how businesses can make the most out of their data, data stakeholders, and more.

Ready to learn?

Let’s dive in.