3 things every marketer needs to know about identity resolution

Many in the marketing industry talk about identity resolution, but what is it exactly? The simple answer is this: Identity resolution is a way for marketers to answer the age-old question, “Who are my customers?”

This means that identity resolution can help you identify your customers. And, most importantly, it can help you market to them in a more personalized way. This helps brands create longer, more meaningful relationships with consumers.

This is exactly what we’re discussing in this episode, which is why we invited an expert on the podcast.

In this episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion.

Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data.

With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp. He also held the SVP Product role as Neustar.

Today, he is SVP of Product at TransUnion.

TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to ensure that individuals are reliably represented in global commerce so consumers and organizations can transact with confidence and achieve great things.

About a year and a half ago, TransUnion acquired Neustar, a technology company that provides information and analytics for several industries, such as the defense, telecommunication, and marketing industry.

This acquisition gave TransUnion the opportunity to rebrand its global lines of business solutions and truly expand into identity resolution.

In this episode, Gareth and Jason discuss TransUnion’s work, three things marketers need to know about identity resolution, how resolving customer identities can help you get more ROI from your marketing strategy, and more.

Are you ready to learn more?

Let’s dive in.