Data is the lifeblood of an efficient email marketing strategy

Email marketing is not what it used to be. It has evolved into its own (very effective) field, and it is now a quintessential part of every great marketing strategy.

This means that the data we use to create personalized and heavily efficient email campaigns has also evolved. Gone are the days where email personalization meant using your customer’s first name in the newsletter you sent them weekly. Now, personalization relies on data that helps you offer your customers what they want before they even know they want it.

This is exactly why we believe data is the lifeblood of every efficient email marketing campaign.

To discuss all of this in more depth, we’ve invited an expert on the podcast.

In this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect.

Chris has decades of experience in digital marketing and vendor selection. Previously, he has served as a tenured executive at Acxiom. There, he managed and expanded the global digital and email services division.

More recently, he was VP of Consulting for The Relevancy Group.

Today, he is at the head of Email Connect, which he founded back in 2012.

Email Connect is a company that provides consulting support for marketers who want to change their current ESP and/or CDP. Their work is all about helping their clients connect with the right marketing technology solutions for email and multichannel marketing.

They have worked with some of the biggest names on the market, such as Bed Bath & Beyond, American Airlines, Sephora, and many more.

In this episode, Chris and Jason discuss how data can make or break your email campaigns, the importance of gathering the right data for an efficient email strategy, the evolution of email and email platforms, and more.

Are you ready?

Let’s dive in.