Why you should focus on marketing contribution, not attribution

An effective marketing strategy is a must if you want to grow your brand.

After all, no matter how good your products or services are, if people are not aware of them, you won’t be able to succeed in today’s market.

Brand awareness is crucial to a business’s survival, and what better way to achieve that than through great marketing?

Focusing on your marketing funnel can do just that, which is why this is exactly what we discuss with today’s guest on the podcast.

In this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital.

Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands.

Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital.

Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.

They help their clients grow their businesses by developing custom marketing playbooks fueled by data, market trends, and industry insights. This helps their clients set themselves apart from their competition.

In this episode, Ben and Jason discuss some of the Best Practices around the marketing funnel and customer lifecycle, the strategies behind them, how to measure them, and more.

Ready for this?

Let’s dive in.