Your data-driven New Year’s resolution

The new year always brings in new resolutions, and this is no different in the data world. 2023 is finally here, and it’s bringing with it a number of changes in the data marketing industry.

What are these changes, you ask? And how will they affect brands and their relationship with consumers?

Well, these are a few of the questions we ask this week’s guest on the podcast, and he has delivered!

In this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co,.

Before founding his company, Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper.

Scott is an investor and advisor. He specializes in building data driven organizations, and he’s used his expertise to found Brooklyn Data Co..

Brooklyn Data Co. is a consultancy offering full-stack data and analytics team as a service. Their work is all about providing their clients with the technical skills, experience, and leadership to deliver best-in-class data capabilities.  

In this episode, Scott and Jason discuss Scott’s experience at Casper. They also talk about changes in the data marketing industry he saw in the last year, the importance of good customer segmentation, and more.

Ready to learn?

Let’s dive in.