Re-thinking your international business strategies in light of a recession

The US (and much of the world, if we’re being honest) is teetering on the edge of a recession. The pandemic started the crisis we’re currently living through and the war in Ukraine has only made it worse.

Inflation is at an all-time high and, like it or not, it is affecting all of us.

Business strategies absolutely have to change during this recession. Customer behavior changes, their buying power changes, and we have to change our marketing tactics to reflect that.

So, what does that look like? And how can businesses survive in this new market? This is exactly what Jason discusses with today’s guest.

In this week’s episode of Data Unlocked, Jason sits down with Wendi C. Sturgis, the CEO of cleverbridge.

Wendi is a (super) proud New Yorker who’s been working in the marketing and technology space for the last two decades.

A passionate tech entrepreneur, she has been building companies and supporting great marketers for over fifteen years now.

For the last seven months, Wendi has also been at the head of cleverbridge, a company that provides global billing solutions for digital goods, online services, and SaaS companies in B2C and B2B markets.

In this episode, Wendi discusses the consequences of the dollar rising, pricing strategies, building companies in Europe, and more.

Ready to learn?

Let’s dive in.