Strategies to boost purchase frequency and lifetime value

In the relentless pursuit of growth, direct-to-consumer (DTC) businesses often prioritize customer acquisition over customer engagement and retention. While acquiring new customers is important, neglecting existing ones leaves significant value untapped.

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Ed Walloga, eCommerce and marketing leader with vast experience building DTC businesses, discusses strategies to boost purchase frequency and lifetime value, and how the right customer data platform (CDP) can help accelerate those efforts.

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In this webinar, you will learn:

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• The importance of focusing on purchase frequency to boost immediate revenue and long-term growth

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• Proven segmentation strategies, including RFM analysis and habituation buckets, to tailor your approach to different customer groups.

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• Personalization techniques and triggered marketing best practices

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