How to prepare your data for a composable CDP

Today’s data-driven organizations are scaling to new heights with a composable CDP. Unlike their packaged counterparts, composable CDPs have a modular and flexible architecture that perform real-time data processing and analysis while building their tools around the data warehouse, keeping the data warehouse as the central source of truth.

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Thinking about making the switch? Before you do, there’s some important pre-work that needs to get done.In this webinar with Brooklyn Data Co., we discuss what a composable CDP is and how it differs from a packaged and connected CDP, and we do a deep dive into the 3 essential steps needed to prep your data for composability.

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Step 1: Ensure data accuracy by identifying your golden customer record, defining quality metrics, and choosing the right tools.

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Step 2: Maintain data accuracy by cleaning your data and enriching your "golden record"

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Step 3: Stay compliant by considering PII data handling and access, and ensuring your data warehouse meets compliance standards