Blog

Unlock seamless audiences with Simon’s new The Trade Desk integration

Data composability: A blueprint for modern data management

Mastering a composable customer data strategy with a data warehouse and CDP

Mastering marketing data management for better campaigns and higher ROI

Using data clean rooms and a CDP to deliver customer 360s

Supercharge personalization: Why data onboarding matters to marketers

3 small-but-mighty marketing data mistakes to avoid

Getting started with Customer Data Integration (CDI)

Activate the unseen: Unleash personalized marketing with Simon Anonymous+

The CDP schism: Salesforce vs. Snowflake in the battle for your data

Must-have features and capabilities in an enterprise CDP

3 cross-sell strategies top brands use to drive customer lifetime value

6 push notification strategies top retail brands use to boost customer retention

Unlock 100x more value from your customer data with Simon

So you have a Customer 360 — now what? Top 3 use cases for marketing teams

Why your marketing strategy needs customer experience (CX) analytics

How to maximize your BFCM email marketing strategy

The marketer’s guide to SMS marketing strategy

Elevate email marketing with Simon Mail

Harness the power of behavioral customer data in your CDP

Email deliverability do's & don'ts during the holidays

Behavioral targeting strategies for ecommerce brands during the holidays

The psychology of a discount

Enterprise CDPs: A comparative guide to unlocking customer data value

A guide to mastering social media marketing strategies

Turn Black Friday point-of-sale store data into Cyber Monday gold with Simon Data

Exploring GenAI in CDPs with Simon Data's product designer

Remarketing vs. retargeting: The best ways to execute your next marketing campaign

Beyond BOGO: Leveraging customer data for next-level bundle marketing

Turning customer data insights into marketing strategy

The ultimate guide to Customer Data Platforms (CDPs)

How CDPs help the enterprise ecommerce industry thrive

Building a winning customer loyalty program

Deliver personalized marketing with Simon Data's Real-Time Content API

Using deterministic identity resolution for customer marketing personalization

The complete guide to marketing campaign analytics

CDP vs. ESP: Which will benefit your business more?

Measuring and improving the personalized customer experience

How Simon Data works with clients to implement the Simon CDP

Unlocking personalized marketing with customer analytics

Elevate customer experience and drive conversions with omnichannel marketing

9 ways Simon Data enhances marketing workflows

Whodunit? Activating identity resolution in CDPs

Strategies for mastering personalized email marketing

Implementing RFM analysis and segmentation in customer marketing

Strategies for gathering zero-party data in customer marketing

The ultimate guide to market segmentation analysis

CRM vs. CDP vs. DMP: Understanding the differences for your marketing goals

Harnessing predictive analytics for smarter marketing

Convince your boss: The marketer's guide to championing a CDP

Delivering a one-to-one marketing customer experience with a CDP

Say goodbye to ETL and hello to superior customer data activation

Unleashing advanced customer segmentation with the Simon Data CDP

Making the most of customer data and a CDP: 4 common challenges & solutions

Stop guessing, start knowing: Unleash the power of customer insights in marketing

Mastering customer journey analytics: A guide for CRM marketers

Comparing the best CDPs for Snowflake

How 3 leading brands use a composable CDP to deliver personalized customer experiences

Customer segmentation: Definition, benefits, & methods

The empathy advantage: Using customer data to personalize marketing

The top features and capabilities to look for in a Customer Data Platform (CDP)

The top 10 CDP use cases to drive business growth

Using AI to increase customer loyalty

Own every stage: Elevating the customer journey with a CDP

Experience end-to-end ROI with a CDP + Snowflake

Using AI for personalization in customer marketing

Leveraging identity graphs within CDPs for advanced customer marketing

Driving core customer marketing metrics (CAC & CLTV)

How CDPs leverage Snowflake to create hyper-personalized customer experiences

Streamlining customer marketing workflows

Building a Customer 360 with your CDP

Lifecycle marketing: definitions, benefits and strategies

How to build a modern marketing data stack for CRM personalization

The CRM personalization playbook

How data & marketing collaboration is powering personalization at SeatGeek

Customer churn: how to measure and minimize It

6 types of Customer Data Platforms (CDPs) and how to choose the right one

Why Lifecycle Marketing is the Key to Sustained Consumer Engagement

What is a CDP?

How a single customer view makes your team more effective

Why audience segmentation needs a customer data platform

BFCM 2024: How top brands broke marketing records (and rules)

Uniphore acquires ActionIQ: What the “zero data AI cloud” tells us about CDPs, agentic AI, and the future of enterprise data applications

The top 6 ways CDPs unleash marketing experimentation and innovation

Turn customer data into revenue with Simon Data’s campaign services

How to (actually) achieve 1:1 marketing personalization in 2025

The CDP graveyard: MarTech’s once promising solution lost touch of its purpose. Here’s how it’ll regain it.

First strategy, then metrics: A modern marketing leader's guide to OKRs

Beyond the CDP: How Simon Data is revolutionizing customer marketing in 2025

The marketer's playbook to customer experience strategies

Simon Data named a Leader in Snowflake’s 2025 Modern Marketing Data Stack report

The ultimate BFCM preparation checklist for marketers

Elevate your BFCM strategy: A CDP-powered guide to holiday marketing success

The audience segmentation template you need to drive customer loyalty

Crushing BFCM & beyond: A multi-week approach to holiday marketing

6 ways customer journey mapping improves marketing efforts

A complete guide to cross-channel marketing

Strategies to increase customer purchase frequency and lifetime value using a CDP

Data centricity and the convergence of AdTech and MarTech 

The key trends from Snowflake Summit 2024

A marketer's journey to dynamic customer personalization with Snowflake and a CDP

The essential customer marketing playbook for 2024 & beyond

The winning hand: How your CDP should help you stack the deck — not just shuffle cards

Snowflake Arctic: Changing the climate of data-driven marketing

How CDPs empower enterprise teams to achieve marketing success

Running shoes, bad feet, & personalized customer experiences: Why this CEO is excited about Snowflake's Marketing Data Cloud

Landing your dream job at Simon Data

Snowflake + Simon Data for marketing 101

Twilio isn’t selling Segment. What does this mean for the CDP market?

Beyond the Magic Quadrant: Discussing Gartner's CDP assessment and Simon's vision for the category

A cookieless future: Why first-party data matters to marketers more than ever

The best ways to build customer loyalty in 2024

Improving customer loyalty and retention in a chaotic world

Why composable CDPs benefit CRM teams

Understanding the ROAS formula to achieve paid media success

The top customer marketing trends to expect in 2024

The key takeaways and latest insights from BFCM 2023

How to build a CDP strategy and ensure your technology investments are positioned to transform your business with Aric Zion, CEO of Zion & Zion

How to drive the behaviors that reverse abandonment